At my previous job, I had the creative lead on a project to develop a concept for introducing the Purple Panda team. After the merger, many new members joined, and we needed to communicate to clients in a creative way that there was a newly formed team with additional offerings.

What could be more fun than introducing the team as game characters? Clients receive a personal invite (designed to look like a Game Boy) and are invited to play a game called "Super Bamboo Warriors." By scanning a QR code, clients are directed to a landing page where they can assemble their team of players, each with unique skillsets. After assembling their team, they can start their mission (representing a new assignment) and submit it.

I had the honor of leading the concept development and creative execution, including the paper invite, web design, and photo editing. Purple Panda handled the development, and Niels Faes was responsible for the photo and video materials.